Hearing the Voice of Your Customer – Modern Corporate Management
Bill Inmon, Forest Rim Technologies
When corporations stop listening to their customer, bad things happen to the corporation. Their stock price goes down. They lose market share. They are worried about layoffs and takeovers. Management gets fired.
But when corporations hear what their customer are saying, really good things happen. The stock price goes up. The market share grows. Opportunities arise around every turn in the road.
So exactly how does a corporation listen to the voice of the customer? There are two ways the corporation can hear what the customer is saying – through public data and through private data. Public data is found on the Internet. Private data is the data that enters the doors of the corporation.
This presentation will discuss some case studies of corporations listening to the voice of the customer.
Bill Inmon – the “father of data warehouse” – has written 53 books published in nine languages. Bill’s latest adventure is the building of technology known as textual disambiguation – technology that reads raw text in a narrative format and allows the text to be placed in a conventional database so that it can be analyzed by standard analytical technology, thereby creating unique business value for Big Data/unstructured data. Bill was named by ComputerWorld as one of the ten most influential people in the history of the computer profession. For more information about textual disambiguation refer to www.forestrimtech.com.