How to Model a Text Box

How to Model a Text Box

Stacie Benton, Microsoft

Sounds super silly, eh? And yet more and more effort in analytics and even systems design is moving away from drop downs with lots of selectable values to the simple text box. We’ll spend time talking about the scenarios in social media (155 characters for a Tweet), Self-help customer support (“Tell us about your problem”), and the grandmaster of them all, the Search box to learn about how tried and true methods of profiling and data modeling are driving machine learning based interactive systems and analytical models.

About the Speaker

Stacie Benton, CDMP, is currently an Information Architect for Microsoft’s Enterprise Services Business. She also recently spent time as the Enterprise Information Architect for the Bill & Melinda Gates Foundation working on building a data culture as well as launching a Data Governance program. She spent a tour of duty in the consulting world as well as many years at Microsoft, slaying dragons, both transactional and BI, across the enterprise as well as in the Finance, Sales, Services, HR, and Marketing spaces. She spent years as a program manager in Microsoft IT and has the awards and scars to prove it. She loves talking data and process in the same sentence as well as realizing the full potential of data through good data management.