What’s in a name?

Business looking through window
Share This Post
Share on facebook
Share on linkedin
Share on twitter
Share on email

At Data Modeling Zone Asia Pacific 2o19, we had a roundtable discussion on rebranding the “data modeler” role. We’ve had discussions on this topic over this past year, and some have made it into blog posts on stevehoberman.com. I feel that the term “data modeler” minimizes what we do. We do so much more than just data modeling, such as enabling the business to understand themselves in a very precise way, creating a great communication tool, facilitating the transition from requirements to application, etc.

Someone during this roundtable discussion came out with a very interesting question: Why is our role tied to a “means” and not an “end”? That is, a data model is a means to an end, where that end might be better communication or a more robust application. He brought up an analogy that we don’t call carpenters “nail bangers”. Banging in nails is a means to an end of the carpenter building or repairing a wooden structure.

A good IT name, for example, is a Security Specialist, why helps keep an organization secure from outside digital attacks. (The end and not the means.) What is a similarly good name for us that reflects the ends and not the means?

1 reply on “What’s in a name?”

I think I get the problem – data modeling is firstly about communication and just as importantly, how to help an organisation’s data perform at its best. But data modeling is often seen as an IT “job”, and some of it is. I tend to agree with Andrew Smailes when he’s talking about the value of designing data rather than just hoping to find insight in what has been collected along the way – this is where the multifaceted skills of a good data modeler can make a difference. Maybe the data modeler is the Data Designer of the 21st Century!

Leave a Reply

Your email address will not be published. Required fields are marked *

More To Explore

Why I’m looking forward to attending John Giles’ Data Vault Success talk on Friday at DMZ AP

I’m a John Giles fan. He has the special ability to both educate and entertain at the same time. I’ve read both The Nimble Elephant and his …

Read More →
Business looking through window

What’s in a name?

At Data Modeling Zone Asia Pacific 2o19, we had a roundtable discussion on rebranding the “data modeler” role. We’ve had discussions on this topic over …

Read More →
Steering wheel of a vintage red car

DMZ Europe 2019 travels to Stuttgardt

Really excited about the location for the DMZ Europe 2019 event! It will be November 7-8 in Stuttgart, the week before DMZ US (it’s going …

Read More →

Let’s keep in touch.